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Jon Jekel is an Associate in the Silicon Valley office, where he advises artists, inventors, entrepreneurs, and Fortune 500 companies on business and intellectual property matters. In that capacity, he has served clients in a wide array of industries, including analytics, cosmetics, cleantech, consumer products, cloud computing, computer hardware and software, cybersecurity, digital health, digital media, e-commerce, education, entertainment (music, art, performance), fashion, financial services, medical devices, medical and recreational cannabis, optics, pharmaceuticals, publishing, renewable energy, robotics, semiconductors, telecommunications, and virtual/augmented reality.

Jon’s practice focuses primarily on copyright and trademark, including brand consulting, clearance analysis, domestic and international trademark prosecution, counterfeit monitoring, IP transactions, and rights enforcement. In addition, Jon routinely advises clients on matters pertaining to advertising, business formation, cybersecurity, data privacy, commercial transactions, open source and Creative Commons licensing, free speech, and fair use. Finally, Jon has advised a number of companies on the myriad legal issues that surround the medical and recreational cannabis industries.

In transactional matters, Jon has a reputation for closing deals. In part, this is due to the fact that he approaches new contracts in a way that is at once meticulous and mindful, but also efficient and targeted. However, it also results from the fact that Jon has started numerous businesses himself, and thus, has a unique ability to empathize with and motivate the Parties.  He shares his clients’ excitement for new opportunities, he harnesses what he calls “new deal energy,” and he drives the parties to focus on closing the deal before it becomes overlawyered.  As Jon often says: “The greatest cause of death for a good deal is time.”

Additionally, Jon serves as a fierce advocate for his clients in disputes related to contracts, copyrights, trademarks, false association, fraud, unfair competition, cybersecurity, data privacy, and IP licensing.  He has represented clients in state and federal court, in Trademark Trial and Appeal Board proceedings, and before arbitrators at Judicial Arbitration and Mediation Services (JAMS) and the National Arbitration Forum. Further, Jon has counseled numerous clients through domain name disputes and takedown proceedings.

Prior to joining Fish, Jon worked at another law firm where he counseled clients on business and IP issues, including complex commercial contracts. Outside of the office, Jon is a frequent contributor to Fish & Richardson’s Trademark & Copyright Thoughts blog and a member of the International Trademark Association (INTA).  Jon is also a dedicated pro bono legal advocate, having provided an average of 200 hours of pro bono legal services during each of the past three years.

In his free time, Jon is an avid fiction writer, and is currently finalizing his novel Inter Vivos  for publication. Other hobbies include going to concerts, managing a 3,000+ LP collection, and practicing yoga.


J.D., University of San Diego Law School 2014
San Diego Law Review
President, Intellectual Property Law Association
Pro Bono Service Recognition, 500 Hours of Pro Bono Legal Services

B.A., Florida State University 2008
Creative Writing (Fiction)


  • California 2014
  • U.S. District Court for the Southern District of California
  • U.S. District Court for the Northern District of California
  • U.S. District Court for the Central District of California

Memberships & Affiliations

International Trademark Association (INTA)

Other Distinctions

Publications and Presentations

Co-author, “Color Guard: Tips for Registering a Color as a Trademark with the USPTO,”  Fish & Richardson Trademark & Copyright Thoughts Blog (November 26, 2018​).

Speaker, “Domain Name Disputes Post-GDPR: Navigating URS, UDRP With Reduced Access to Information,” Strafford (November 14, 2018).

Co-author, “Tips for Dealing with Domain Name Disputes without WHOIS Information,” Fish & Richardson Trademark & Copyright Thoughts Blog (July 19, 2018​).​

Co-author, “ICANN Proposes Framework for WHOIS Access, but Questions Remain,” Fish & Richardson Trademark & Copyright Thoughts Blog (June 28,2018).

Co-author, “Embedding Content is Safe, Right? A Recent Case Says No, Creating Serious Concerns for Websites with Unlicensed Third-party Content,” Fish & Richardson Trademark & Copyright Thoughts Blog (March 22, 2018​).​

Co-author, “Two Recent Trademark Decisions Provide Ammunition for Trademark Owners Who Receive Improper Specimen Refusals for Service Marks,” Fish & Richardson Trademark & Copyright Thoughts Blog (March 16, 2018​).​

Co-author, “Branding Social Movements: Why Attempts to Trademark #MeToo, Black Lives Matter, and Other Movements are Likely to Fail and Could Harm Core Brands,” Fish & Richardson Trademark & Copyright Thoughts Blog (February 5, 2018​).​

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