April 7, 2016
Fish & Richardson Names Melanie Green Chief Marketing and Business Development Officer
Industry Management and Client Relations Leader Joins From One of the Nation's Largest Law Firms
Fish & Richardson has named Melanie Green as its new chief marketing and business development officer. Green has led the marketing and business development functions of multiple Am Law 200 law firms and created widely admired programs to enhance relationships between law firms and their clients. With more than two decades of experience, Green will oversee all marketing and business development initiatives across Fish's 14 offices.
"Melanie is highly respected throughout the profession. She has an impressive track record of developing collaborative teams, building programs to deepen client relationships, and using data to drive marketing strategies," said John C. Adkisson, president and chief executive officer of Fish. "Her contributions will be invaluable as Fish continues to provide industry-leading IP services to our clients worldwide."
Before joining Fish, Green served as the chief client development and marketing officer of Faegre Drinker, the 1,300-lawyer firm that resulted from two of the largest law firm combinations of the last decade. In that role and in leadership positions at two of Faegre Drinker's predecessor firms, she helped navigate the successful combinations, and continues to be a sought-after speaker on change management within law firms.
"Fish has such a forward-thinking culture, which made it an ideal destination for me," said Green. "I am eager to help Fish build upon its reputation as the world's leading IP law firm and partner with firm leadership to develop additional client engagement initiatives."
At previous stops in her career, including a six-year tenure as the director of marketing at Lewis Roca, Green has instituted industry-leading client feedback programs. She has regularly conducted on-site client visits alongside firm leadership to deepen her understanding of client needs.
"Melanie is a creative strategist who has a unique ability to build swift trust with stakeholders and deliver results. She brings a client-focused mindset and we are delighted to welcome her to the firm," said Fish Chief Operating Officer Kristine McKinney.
Green is a member of the Legal Marketing Association, and previously served on the Legal Lab Advisory Board and on Lex Mundi's Marketing and Business Development Committee. She received her B.A. from the University of Nebraska-Lincoln. A passionate football fan, she has served on official committees for the Big Ten Football Championship (2015-present) and the National Football League's Super Bowl (2012).
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