World Trademark Review: Managing Trademark Assets

Fish’s Cynthia Walden and Dave Hosp, both of the Boston office, will moderate two panels at World Trademark Review’s 3rd Annual Managing Trademark Assets event on October 17 in Chicago, IL.

Attendees will hear from senior counsel across a range of different industries, while learning about how to manage brand reputation on social media platforms, and best practices for global trademark portfolio management. Panel details are below.

1:30-2:15 PMCommunicating and presenting the trademark message to the business

Legal departments and business groups speak very different languages, making it hard for counsel to foster a corporate understanding and appreciation of trademarks. This session delivers an insight into the different strategies that counsel have adopted, and the success achieved, when building an understanding of brands and communicating how the trademark function contributes to corporate success.

• Reviewing the needs and requirements of different teams, products, locations, and countries
• Best practice for presenting trademark-related information to those who need it
• Creating two-way communication: what does the business need from legal, and vice versa?Ensuring awareness and brand consistency across the enterprise

Speakers:

Hannah Fernandes, Partner, Daniel Legal & IP Strategy
Elena M. Grimme, Assistant GC and Head of the Trademark Group, Microsoft
Linda Heban, VP and Chief Trademark Counsel, Harley-Davidson Motor Company
Rebecca Shult, VP, IP, Cambria

Moderator: Dave Hosp, Principal, Fish & Richardson

4:30-5:30 PM Social media: ethically and effectively managing social media

Developing a consistent brand protection strategy for the social media environment is complex the vast differences in the platforms, formats, and their terms and conditions mean that a “one size fits all” approach does not fork. Approaches must also be flexible enough to allow the avoidance of backlashes over perceived heavy handedness.

• Differing strategies across the carious social platforms worldwide: Facebook, Instagram, Twitter, YouTube, LinkedIn, Weibo, and beyond
• Avoiding the corporate bully label: lessons in effective enforcement
• When and why to make an example of infringement
• What to do when enforcement efforts go viral and threaten brand reputation

Speakers:

Jennifer Chung, Assistant GC, Time
Sharon Sorkin, Sr. Counsel, Marketing Properties, Mars Wrigley Confectionery
Kathleen Wilt, Associate Counsel, Thermos

Moderator: Cynthia Walden, Principal, Fish & Richardson