Article March 13, 2017
Think globally, act globally: legal considerations for developing and managing a global brand
- Person title
- Of Counsel
World Trademark Review Yearbook 2014-2014
This article first appeared in World Trademark Review Yearbook 2014/15, a supplement to WTR magazine, published by The IP Media Group. To view the guide in full, please go to www.worldtrademarkreview.com
There is no doubt that the world is getting smaller. The Internet provides many companies with a distribution network that reaches across the globe, and businesses offer products and services to a global community. As a result, the marketplace is becoming increasingly crowded with new offerings. Given this busy global playing field, brand owners must develop strategies to protect trademarks beyond their home base for product launches in new territories and to guard against infringement. This chapter highlights some legal considerations to keep in mind when building and protecting a global brand.
To read the full article, please click here.
The opinions expressed are those of the authors on the date noted above and do not necessarily reflect the views of Fish & Richardson P.C., any other of its lawyers, its clients, or any of its or their respective affiliates. This post is for general information purposes only and is not intended to be and should not be taken as legal advice. No attorney-client relationship is formed.
Blog May 28, 2015
Get Creative with Non-Traditional Marks
Blog January 28, 2015
NEW! USPTO Courtesy Reminders for Post-Registration Maintenance Deadlines
Blog September 22, 2014
INTA and AIPLA Weigh In on Questions of TTAB Issue Preclusion and Deference before the U.S. Supreme Court
Article March 16, 2023
Attorneys Kristen McCallion and Darra Loganzo Co-Author World Trademark Review Article "Could AI Require Platforms to Do More to Prevent Infringement?"
Blog February 10, 2023
Need-to-Knows of the New Copyright Claims Board for Small-Value Copyright Claims
Blog December 12, 2022
USPTO Updates Deadline to Respond to Trademark Office Actions
Article August 22, 2022
Principal Vivian Cheng Featured in Law.com Q&A Series "How I Made Partner"
Article June 16, 2022
Principal Cynthia Walden and Associate Sarah Kelleher Author World Intellectual Property Review Article "Selling the Intangible in Fashion: What Does It...
Blog March 8, 2022
The Basics of TTAB Cancellations
Blog November 9, 2021
The Basics of TTAB Oppositions
Blog October 5, 2021
ITC Monthly Wrap-Up: September 2021
Article July 23, 2021
Fish Principal Cindy Walden Authors World IP Review Article "Brand Owner's Friend: the Lanham Act at 75"
Q&A June 7, 2021