World Trademark Review: Managing Trademark Assets (MTA) USA 2020


Fish Principal and the firm’s Trademark and Copyright Practice Group Leader, Cindy Walden, will moderate the“Reinventing the Wheel: Strategic Trademark Management” panel atWorld Trademark Review’s Managing Trademark Assets (MTA) USA, on March 3 in Chicago, IL.

Fish is also a proud sponsor of this event, which will provide an opportunity for attendees to hear best practices and insight from leading in-house counsel from the world’s leading brands as they discuss their approaches to critical areas including diversity in trademarks, dispute resolution, and winning the war against counterfeiters. Panel details are below.

March 3, 2020
9:15 - 10:15 AM

Reinventing the Wheel: Strategic Trademark Management

The role and remit of the trademark team is ever-expanding as portfolios grow in size and brand visibility strengthens globally. However, while demands increase, budgets and resources largely remain the same meaning trademark experts must be better equipped to do more, often with less.

  • Managing trademark operations despite cost, time, and resource constraints
  • Establishing, securing, and maintaining global coverage
  • The new battlegrounds: what’s changed for trademark teams and how are they succeeding
  • Better with friends: enlisting the aid of other departments to the brand mission

Moderator:Cindy Walden, Principal, Trademark and Copyright Practice Group Leader, Fish & Richardson


  • Jomarie B. Fredericks, Deputy GC, Rotary International
  • Sabrina Hudson, Deputy GC, The Kraft Heinz Company
  • Beth Seals, General Counsel, Zippo Manufacturing Company

To learn more about the event,click here.

Managing Trademark Assets USA
March 3, 2020, 8:00 AM - 6:15 PM
Convene, 311 West Monroe St., Chicago, IL