Principal Cynthia Walden’s Takeaways from the 106th Annual Pharmaceutical Trade Marks Group Conference

In the December issue of the Pharmaceutical Trade Marks Group’s (PTMG) newsletter, Law Lore & Practice, Principal Cynthia Walden offers a detailed recap of the 106th Annual PTMG Meeting in Budapest, Hungary. The article explores the key issues shaping pharmaceutical branding and trademark strategy today, including AI-related challenges, comparative advertising, regulatory developments, online enforcement, and the evolving role of house marks in global markets.

Excerpt: “Symbolically and visually, the Chain Bridge was an excellent backdrop for a conference where many of the speakers spoke of the evolution of pharmaceutical trade marks, the pharmaceutical marketplace and the changes to trade mark and regulatory issues over time.”

Read the full article: Law Lore & Practice