World Trademark Review: Managing Trademark Assets Europe


Jan Zecher, an attorney in Fish’s Munich office, will moderate Cost-Effective Strategic Management of Trademarks at World Trademark Review’s Managing Trademark Assets Europe event, January 28 in London.

Fish is also a proud supporter of the event, where attendees will hear senior in-house counsel from a range of industries discuss how best to manage risk and communicate the value of brands to the business. Key topics to be covered include fighting counterfeits with limited budgets, GDPR, and ethically managing brand identity and enforcement on social media. Panel details are below.

9:15AM - 10:30AM
Cost Effective Strategic Management of Trademarks

As brands grow, new markets open up, the online world expands and social media presence is enhanced, both opportunities and infringement result. However, while responsibilities grow, resources and budgets do not.

  • Driving efficiencies: from registration to enforcement and monetization
  • Doing more with less: how to effectively prioritize budgets and resources
  • Political risk from Brexit and beyond - preparing for the unknown
  • Audits and reviews, and how to focus efforts without leaving protection gaps

Moderator: Jan Zecher, Principal, Fish & Richardson


  • Antony Douglass, Legal Director - IP, Data Protection, Marketing & Digital Strategy, Specsavers
  • David Llewellyn, Head of Trademarks, Arm
  • Johanna Salomäki, Senior IP Counsel, Swarovski

Click here to learn more.

Monday, January 28, 2019
8:00AM - 5:00PM
IET London: Savoy Place
2 Savoy Place London WC2R 0BL