Consero's Brand Protection & Anti-Counterfeiting Executive Roundtable

Chaired by Cynthia Walden, this event will bring together trademark and brand executives, including Fish principal Kristen McCallion, from around the country to discuss brand infringement, brand protection, anti-counterfeiting, team structure, and much more.

Agenda Highlights:

8:30 am Welcome Remarks
Roundtable Chair: Cynthia Walden, Principal, Fish & Richardson

9:15 am Heading Off Brand Abuse Before, During & After a Trademark Infringement

  • How can you mitigate social media risks with your trademarks, and what efforts have you made to prevent brand misuse?
  • What are the elements of an effective crisis plan when trademark abuse occurs and you find out after it’s already an issue?
  • How can you leverage your customers to create awareness or to report potential trademark infringements?
  • What kinds customer education tools have yielded results, and what are some best practices when implementing?

Moderator: Cynthia Walden, Principal, Fish & Richardson
Featuring:Debra Hughes, Assistant GC, BlueCross BlueShield Association
Courtni Moorman, Director and Managing Counsel, Trademarks, The J.M. Smucker Company

3:45 pm All Of The Above: Protecting Your Brand Against New & Evolving Threats

  • What new threats should we be thinking about from the perspective of brand protection? How can we be more proactive rather than reactive to new online threats?
  • How do internal threats factor into your overall strategy? How are you educating your workforce and creating enhanced threat awareness?
  • What impact has 3D Printing had on Brand Protection? What are the implications on counterfeiting?
  • How are you leveraging technology to monitor your most prolific counterfeiting channels?
  • What keeps you up at night? What should we be thinking more about today regarding future threats?

Moderator: Kristen McCallion, Principal, Fish & Richardson
Featuring: Sharon Sorkin, Sr. Counsel, Global Trademarks, Mars Wrigley Confectionery

Note that this event has been approved by the State Bar of Illinois for 6 general MCLE credits. We are pleased to partner with Consero to support this event.