Brand Monetisation: The Legal and Licensing Perspective


Fish & Richardson is a gold sponsor of the 2016 World Trademark Review Brand Monetisation conference in Los Angeles, CA, October 6, 2016.

This immersive, content-led forum brings together senior trademark counsel, brand strategists, and licensing managers to discuss critical issues surrounding brand licensing and extension strategies, and to scrutinise cutting-edge techniques for realising the commercial potential of their brands.

Lisa Greenwald-Swire, Principal, is a moderator on Brand audits and reviews: the measure of success (and failure). Panel details below. For more information or to register, visitwww.wtr-events.com/BrandMonetisation/2016.

2:15 PM – 3:00 PMPST
Brand audits and reviews: the measure of success (and failure)

  • A rights holder's responsibilities extend through the life of the contract, with strategic policing required to ensure that brand reputation and customer loyalty is not irreparably damaged by commercial partners.
  • Conducting audits: domestic and international considerations
  • Tales from the field: practical perspectives on audits
  • An inspector calls: the dangers of over-policing
  • When things go awry: remedies and managing the split

Moderator: Lisa Greenwald-Swire, Principal (Silicon Valley)