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Background

Lisa Greenwald-Swire is a Trademark and Copyright Principal in the Silicon Valley office of Fish & Richardson. Her practice focuses on global trademark counseling and prosecution including brand strategy, strategic portfolio development, licensing, and trademark rights on the Internet. Ms. Greenwald-Swire also has extensive experience handling global enforcement programs and opposition and cancellation proceedings before the Trademark Trial and Appeal Board (TTAB). She has managed numerous trademark and copyright infringement matters in federal district court and has successfully resolved domain name disputes under the Uniform Domain-Name Dispute-Resolution Policy (UDRP). Lisa has worked on numerous Trademark Trial and Appeal Board cases with a 100 percent success rate. All of the matters she has been involved with have either successfully negotiated settlement agreements or resulted in abandonment of the adverse mark. In addition, Ms. Greenwald-Swire advises clients on issues related to advertising claim substantiation, false advertising, social media strategy, and licensing agreements.

Ms. Greenwald-Swire was named one of the Top 250 Women in IP and an IP Star by Managing Intellectual Property and a Top 20 Under 40 Attorney by the Daily Journal (2013). She has also been recognized in the World Trademark Review 1000 for California Trademark Prosecution and Strategy since its inaugural issue in 2011.

Previously she clerked for The Honorable David O. Carter in the United States District Court for the Central District of California (1999-2000). Ms. Greenwald-Swire also clerked for Judge John E. Munter of the City & County of San Francisco Superior Court (1997), was a Legal Assistant at the Office of the Corporation Counsel in the Civil Division (1993, 1995-1996), and was a Reader and Assistant to Judge David Tatel of the U.S. District Court of Appeals, D.C. Circuit (1995).

Lisa writes extensively on current trademark issues including recent pieces regarding Donald Trump and Prince. Ms. Greenwald-Swire teaches a course on trademark strategy and trends at the University of California, Santa Barbara.

Education

Georgetown University Law Center 1999
J.D.
Editor-in-Chief, The Georgetown Journal of Legal Ethics
cum laude


University of Michigan
Political Science, English, B.A.
with honors, Phi Beta Kappa, Phi Kappa Phi, Sigma Iota Rho, Pi Sigma Alpha

Admissions

  • California 2001

Clerkships

United States District Court for the Central District of California, The Honorable David O. Carter, 1999 - 2000

Memberships & Affiliations

​Intellectual Property Advisory Panel, American Law Institute CLE

Member, International Trademark Association (INTA); Internet Committee, Online Trademark Use Subcommittee (2014-present); Famous & Well-Known Marks Committee, North America Subcommittee (2010-2013); Internet Committee (Fall 2006-2009); Alternative Dispute Resolution Committee (Spring 2002-Fall 2006)
Member of the Board of Directors and Civil Rights Committee, Anti-Defamation League (Spring 2002-current)
American Bar Association
Association of Trial Lawyers of America.
National Association of Women Business Owners (NAWBO)

Other Distinctions

Honors and Awards

Listed in World Trademark Review 1000 for trademark prosecution and strategy in California (2011-2019), and for enforcement and litigation in 2018. WTR 1000 notes that Lisa has a “diverse practice” and “a 100% success rate at the Trademark Trial and Appeal Board (TTAB).” Of her work, one happy client comments: “Timeliness and professionalism are her distinguishing characteristics, and I feel lucky to have her as a partner – she does a wonderful job.”

“IP Star” by Managing Intellectual Property (2013, 2014, 2016, 2017, 2018, 2019).

California Super Lawyers (2013-2019).

Named a “Women Worth Watching” by Profiles in Diversity Journal (2018).

The Legal Media Group “Guide to the World’s Leading Trade Mark Law Practitioners” (2018).​

Recognized as a “IP Star” by Managing Intellectual Property’s Top 250 Women in IP (2013, 2015).

Recognized as a California Super Lawyer, Top Woman of Law​ (2013-2015).

Named a “Top 20 Under 40” Attorney by the Daily Journal (2013).

Named one of California’s Top Intellectual Property Lawyers by the Daily Journal (2012).

Publications and Presentations

Speaker, “Protecting brands on Social Media,” Fish Trademark and Copyright Webinar, (June 19, 2019).

Moderator, “Getting A Win On E-Commerce Platforms: Successes, Failures & Lessons Learned,” Consero’s Brand Protection & Anti-Counterfeiting Executive Roundtable (March 14, 2019).

Co-author, “Embedding Content is Safe, Right? A Recent Case Says No, Creating Serious Concerns for Websites with Unlicensed Third-party Content,” Fish & Richardson Trademark & Copyright Thoughts Blog (March 22, 2018​).​

Moderator and Round-table Co-chair, “Brand Infringement On Social Media: Navigating Enforcement Options & Best Practices,” Consero: Brand Protection & Anti-Counterfeiting Executive Roundtable (March 15, 2018)

Presenter, “Empowering Men and Women to Build an Infrastructure that Helps Women Thrive” (December 7, 2017.)

Co-author, “Two Recent Trademark Decisions Provide Ammunition for Trademark Owners Who Receive Improper Specimen Refusals for Service Marks,” Fish & Richardson Trademark & Copyright Thoughts Blog (March 16, 2018​).​

Co-author, “Drumpf or Trump: The Name Confirmed​,” Fish & Richardson Trademark & Copyright Thoughts Blog (June 10, 2016​).

Co-author, “Prince in Perpetuity: Preserving a Legacy through Trademarks,” Fish & Richardson Trademark & Copyright Thoughts Blog (April 28, 2016​).

Co-author, “Drumpf or Trump: The Name or The Brand?​​,” Fish & Richardson Trademark & Copyright Thoughts Blog (March 29, 2016).

Presenter, “TTAB Year in Review,” All Hands Meeting (October 29, 2015).

Moderator, “Into the Breach: Identifying and Prioritizing Online Threats​,” Consero Brand Protection & Anti-Counterfeiting Executive Roundtable (July 24, 2015).

Moderator, “Investigation and Enforcement Strategies to Counter Evolving Threats to Your Brand and Product,” Consero Brand Protection & Anti-Counterfeiting Executive Roundtable (July 25, 2014).

Moderator, “IP by Design: Protecting Unique Products Using Trade Dress, Patent, and Copyright Law,” Fish webinar (June 4, 2014).

Speaker, “Successfully Positioning Medical Devices for Protection and Approval,” BIOMEDevice Wireless Medical Devices WEST (December 4, 2013).

“Drug Ads and Social Media: A Toxic or Lifesaving Combination?” Pharmaceutical Compliance Monitor, October 4, 2013.

Guest Speaker, “Trademarks Introduction,” University of Santa Barbara (February 11, 2013).

Contributor, World Trademark Review Roundtable, “Protecting your brand in the social media environment,” Issue 39 (October/November 2012).

Speaker, “What Your Business Needs to Know About Copyright – Navigating the DMCA Safe Harbor and Notice and Takedown Provisions,” Fish & Richardson Web Seminar (June 2011).

Speaker, “What Israeli Companies Really Need to Know About IP in the US,” Israel (January 2011).

Speaker, “IP, the New Commodity: Monetizing Your Copyrights and Trademarks,” Corporate Counsel’s IP Trademark, Copyright & Licensing Forum, New York (September 2010).

Author, “Cost-Effective Enforcement Strategies for a Challenging Economy,” The Computer and Internet Lawyer, 27, 6, (June 2010).

Presenter, “Product Life Cycle Management,” Bay Area Pharma and Life Sciences IP Summit (February 2010).

Speaker, PLI’s 15th Annual Institute on Intellectual Property Law, “Cost-Effective Brand Enforcement Strategies for a Challenging Economy,” San Francisco, CA (October 2009).

Speaker, Fish & Richardson and Field Fisher Waterhouse “Hot Topics in New Media,” Silicon Valley and London (2008).

Author, “Moral Ethics,” The Georgetown Journal of Legal Ethics, 12, 3 (Spring 1999).

Experience

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What's trending with Lisa

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News
February 21, 2019
Fish Named Top Trademark Law Firm for Ninth Straight Year by World Trademark Review
Press Release
Fish Trademark & Copyright Thoughts Blog
October 10, 2019
Protecting Brands on Social Media
Authors: Michelle Oberfell Parsons, Lisa Greenwald-Swire
Blog
Event
September 10th, 2019 | 7:30 am PDT
MedtechWomen: MedtechVision 2019
Sponsorship
News
June 24, 2019
Deadline for Existing Registrants to Claim .uk Domain Extension Approaches
Legal Alerts
News
May 22, 2019
Fish & Richardson Announces 32 Attorneys Named “IP Stars” by Managing Intellectual Property Magazine
Press Release
Event
June 19th, 2019 | 1:00 pm EDT
Trademark & Copyright Webinar: Protecting Brands on Social Media
Webinar
Event
June 13th, 2019 | 6:00 pm PDT
OneJustice: Opening Doors to Justice
Sponsorship
Event
March 14th, 2019 | 8:30 am PDT
Consero: Brand Protection & Anti-Counterfeiting Executive Roundtable
Speaking Engagement
Sponsorship
Fish Trademark & Copyright Thoughts Blog
November 26, 2018
Color Guard: Tips for Registering a Color as a Trademark with the USPTO
Authors: Jon Jekel, Lisa Greenwald-Swire
Event
March 15th, 2018 | 8:00 am PDT
Consero Brand Protection & Anti-Counterfeiting Executive Roundtable
Speaking Engagement
Sponsorship
Event
May 23rd, 2017 | 6:00 pm EDT
World Trademark Review: WTR Industry Awards 2017
Sponsorship
Event
June 23rd, 2010 | 1:00 pm EDT
Counterfeiting and the Grey Market Webinar
Speaking Engagement
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