From Labubu Craze to Counterfeit Chaos — Protecting IP in the Age of "Lafufu"

Principal Kerrijane John spoke with Asia IP about the risks counterfeit toys pose to brand reputation and revenue, following the global frenzy surrounding Pop Mart’s Labubu collectibles and the rise of knockoff “Lafufu” figures. John emphasized how counterfeits not only divert sales but also damage consumer trust in authentic products.

Excerpt: “If consumers choose to forego genuine products in favour of their counterfeit versions, that will hurt brand revenue. Counterfeit products are also harmful to brand reputation.”

Read the full article: How Pop Mart turned toys into gold