Consero 2017 Brand Protection & Anti-Counterfeiting Roundtable

Join Fish on Thursday, March 9, at Consero’s Brand Protection & Anti-Counterfeiting Executive Roundtable at the Fairmont San Francisco, in San Francisco, California.

Fish Principals Cynthia Walden (Boston) and Lisa Greenwald-Swire (Silicon Valley) will be moderating two panels, and Lisa Greenwald-Swire will serve as roundtable chair. Fish is also a proud sponsor of the CLE accredited event. Panel details are below.

Heading off Brand Abuse Before, During & After A Trademark Infringement

9:00AM - 10:00AM PT

• How can you mitigate social media risks with your trademarks, and what efforts have you made to prevent brand misuse?
• What are the elements of an effective crisis plan when trademark abuse occurs and you find out after it’s already an issue?
• How can you leverage your customers to create awareness or to report potential trademark infringements?
• What kinds customer education tools have yielded results, and what are some best practices when implementing?

Speakers:

Marjorie Goux, Chief Legal Counsel, Clif Bar & Company

Gretchen Stroud, Associate General Counsel, Intellectual Property, Gilead Sciences

Moderator:

Lisa Greenwald-Swire, Principal, Fish & Richardson

China in Macro: Challenges & Successes

10:30AM - 11:30AM PT

• What effect has a slowing economy in China had on your overall brand protection and anti-counterfeiting efforts?
• What progress have you made in the past year? What have you learned?
• How do you achieve successful enforcement on taobao?
• What new considerations are you making in your digital strategy as you operate in Chinese marketplaces and supply chain?
• What tips would you have for those starting or expanding a program in China?

Speaker:

Cynthia Tregillis, Vice President, Global Brand Protection & Trademarks, Western Digital

Moderator:

Cynthia Walden, Principal, Fish & Richardson