2016 Managing the Trademark Asset Lifecycle


Fish is proud to sponsor World Trademark Review’s Managing the Trademark Asset Lifecycle on Thursday, October 20 in New York, New York. Cynthia Walden, a Principal in our Boston office, will moderate a panel on portfolio audits. Details are below. To learn more, or to register, click here.

Time for an Audit: Assessing Portfolio Strength and Weakness

9:05AM - 10:45AM

There are fundamental differences between brand and trademark audits, but both are powerful tools for trademark counsel enabling the identification of threats and gaps in protection, highlighting the economic contribution made to brand equity by the legal team, and ensuring that company assets are being effectively utilized, rather than potential going unrealized.

  • Brand and trademark audits: creating resilient programs
  • The do’s and don’ts of portfolio auditing
  • What to do with the results effecting change
  • The financial payback of review exercises

Cynthia Johnson Walden, Principal and Head of Trademark and Copyright Practice Group, Fish & Richardson

Charles Chen, Deputy General Counsel, Intellectual Property, Hickies Inc.
Shelley Jones, Senior Legal Counsel, Trademarks and Brand Enforcement, BlackBerry Limited
Carolina Paschoal, Vice President and IP Counsel, Kate Spade & Company
Amanda Quinn, Senior Marketing Properties Specialist, Mars Inc.