Overview

As director of pricing & client value, Eugenia Frenzel develops the strategy behind the firm’s pricing initiatives and identifies and implements legal project management support models to deliver top-notch legal service. 

Eugenia leads Fish’s pricing and client value team, a robust group of financial analysts and legal project management specialists who provide value, predictability, and flexibility to clients through a variety of customized pricing structures and collaborative project management. Her focus is on forging and strengthening client partnerships. 

A former intellectual property attorney, Eugenia has more than 25 years of experience in the legal industry. Prior to joining Fish, she served as director of pricing & practice management economics for an AmLaw 50 law firm.  

Now that her two children are happily adulting, Eugenia’s newfound passion for ballroom dancing keeps her on her toes, quite literally. She continues to explore the world as a certified scuba diver, a lifelong skier, and an amateur photographer. 

Professional associations

  • True Value Partnering Institute, Accredited Legal Pricing Professional (ALOO) 

  • Legal Value Network, Educational Content Committee (2023-24) and frequent speaker 

  • International Legal Technology Association, Annual Conference Planning Committee, Business of Law Educational Content Creator (2019 - 2022)