Trademark & Copyright | Protecting Brands on Social Media

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With over two billion users worldwide, social media has now become one of the primary vehicles through which consumers interact with their favorite brands. The rise of social media platforms as marketing tools has presented challenges for trademark holders, as the negative publicity generated from enforcement actions can quickly go viral and harm their brands. Trademark holders should thus develop a social media enforcement strategy with these risks in mind.

In this trademark webinar, Lisa Greenwald-Swire and Michelle Parsons discuss the basics of protecting brands on social media, covering topics such as:

  • Developing a trademark enforcement strategy specifically tailored to social media
  • Avoiding negative publicity and ill will generated by enforcement actions
  • Optimizing the cost-efficiency of your enforcement strategy
  • An overview of social media takedown mechanisms


Lisa Greenwald-Swire, Principal, Silicon Valley
Michelle Parsons, Staff Attorney, Silicon Valley