Thomson Reuters Legal Executive Insitute: The 24th Annual Marketing Partner Forum: Client Collaboration & the New Rules of Engagement

Eric Schulman, an attorney in our Silicon Valley office, will participate in a breakout session on “Transforming Cross-Selling into Cross-Servicing: Stories and Strategies for Success” at the 24th Annual Marketing Partner Forum: Client Collaboration & the New Rules of Engagement on Wednesday, January 25, 2017, in Rancho Palos Verdes, California.

Thomson Reuters Legal Executive Institute
24th Annual Marketing Partner Forum: Client Collaboration & the New Rules of Engagement
Wednesday, January 25, 2017, 4:45PM - 5:45PM PT

Marketing Partner Forum is pleased to introduce a recurring roundtable on coaching techniques and leadership development for marketing and business development partners. This year’s roundtable addresses the immense opportunities that come from effective cross-selling, while acknowledging the challenges therein. Our seasoned presenters will provide key advice around how to go from simply selling something you have to crafting a strategy for providing additional services and expertise your clients really need.

Moderator:
Jodie Collins, Chief Marketing Officer, Manatt, Phelps & Phillips LLP

Facilitators:

M. Melissa Glassman, Deputy Managing Partner, Industry Teams, McGuireWoods LLP
David Kaufman, Director of Global Strategies, Nixon Peabody LLP
Eric Schulman, Principal, Fish & Richardson P.C.