Managing the Trademark Asset Lifecycle

Fish Principal and Trademark and Copyright Practice Group Leader Cynthia Walden is participating in a panel discussion, "Creation and Ownership" at the inaugural World Trademark Review conference Managing the Trademark Asset Lifecycle. The program takes places at Convene Times Square in New York, NY.  

October 29, 2015

Creation and Ownership

Securing the ownership and protection of a brand has always been central to trademark counsel's day-to-day activities, but the methods of achieving success are rapidly evolving.

  • Creating financially efficient ownership structures
  • Joint ventures: the pros and cons of joint ownership
  • Tactics for maintaining secrecy in filings
  • Co-branding best practices​


Cynthia Walden, Principal, Fish & Richardson
Colm Dobbyn, Group Executive and Head of IP, MasterCard Inc.
Judy McCool, Senior Vice President, Legal Affairs, Home Box Office Inc.

For more information or to register, click here.​