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Speaking Engagement Sponsorship

Consero's Brand Protection & Anti-Counterfeiting Executive Roundtable

Thursday, October 5th, 2017

Speaking Engagement Sponsorship

Consero's Brand Protection & Anti-Counterfeiting Executive Roundtable

Thursday, October 5th, 2017, 8:15 am CDT

Chaired by Cynthia Walden, this event will bring together trademark and brand executives, including Fish principal Kristen McCallion, from around the country to discuss brand infringement, brand protection, anti-counterfeiting, team structure, and much more.

Agenda Highlights:

8:30 am Welcome Remarks
Roundtable Chair: Cynthia Walden, Principal, Fish & Richardson

9:15 am Heading Off Brand Abuse Before, During & After a Trademark Infringement

  • How can you mitigate social media risks with your trademarks, and what efforts have you made to prevent brand misuse?
  • What are the elements of an effective crisis plan when trademark abuse occurs and you find out after it’s already an issue?
  • How can you leverage your customers to create awareness or to report potential trademark infringements?
  • What kinds customer education tools have yielded results, and what are some best practices when implementing?

Moderator: Cynthia Walden, Principal, Fish & Richardson
Featuring: Debra Hughes, Assistant GC, BlueCross BlueShield Association
Courtni Moorman, Director and Managing Counsel, Trademarks, The J.M. Smucker Company

3:45 pm All Of The Above: Protecting Your Brand Against New & Evolving Threats

  • What new threats should we be thinking about from the perspective of brand protection? How can we be more proactive rather than reactive to new online threats?
  • How do internal threats factor into your overall strategy? How are you educating your workforce and creating enhanced threat awareness?
  • What impact has 3D Printing had on Brand Protection? What are the implications on counterfeiting?
  • How are you leveraging technology to monitor your most prolific counterfeiting channels?
  • What keeps you up at night? What should we be thinking more about today regarding future threats?

Moderator: Kristen McCallion, Principal, Fish & Richardson
Featuring: Sharon Sorkin, Sr. Counsel, Global Trademarks, Mars Wrigley Confectionery

Note that this event has been approved by the State Bar of Illinois for 6 general MCLE credits. We are pleased to partner with Consero to support this event.