Event

Consero Brand Protection & Anti-Counterfeiting Forum

Hosts

Fish’s Kristen McCallion will serve as roundtable co-chair and provide opening remarks at the Consero Brand Protection & Anti-Counterfeiting Executive Roundtable, on April 5.

Fish is proud to support this invitation-only event, where attendees will hear about hot topics and best practices on brand protection and anti-counterfeiting strategy. Additional details are below.

Tuesday, April 5, 2022
8:15 a.m. – 4:00 p.m. PST

Opening Remarks: Co-Chair, Kristen McCallion, Principal, Fish & Richardson
8:45 – 9:00 a.m. PST

Panel 1: Bringing Brand Protection to Washington: Increasing Legislative Priority for Anti-Counterfeiting
1:15 – 2:15 p.m. PST

  • How can the brand protection community best present its challenges in a legislative setting?
  • What existing laws and regulations can enforcement professionals leverage in order to make their cases?
  • What regulations would you like to see modified or added in the coming years?
  • TM Modernization Act

Moderator: Vivian Cheng, Principal, Fish & Richardson

Speakers:

  • Zach Toczynski, Director of Global Brand Enforcement, Levi Straus & Co.
  • Maral Benham-Garcia, Director, Brand Protection & Intellectual Property, Wish

Panel 2: E-Commerce and Enforcement: Addressing Overlapping Counterfeit on Legitimate Channels
2:45 – 3:45 p.m. PST

  • How can IP enforcement leaders monitor counterfeit sales while maintaining their partnerships with trustworthy platforms?
  • What technologies have you been using within the e-commerce space to monitor counterfeit goods?
  • How have you addressed brand protection in the many new and uncharted marketplaces the Internet offers?

Moderator: Kristen McCallion, Principal, Fish & Richardson

Speakers:

  • Maral Benham-Garcia, Director, Brand Protection & Intellectual Property, Wish
  • Mark Leonard, Former General Counsel, Jelly Belly Candy Company