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Speaking Engagement Sponsorship

Consero Brand Protection & Anti-Counterfeiting Executive Roundtable

Thursday, March 15th, 2018

Speaking Engagement Sponsorship

Consero Brand Protection & Anti-Counterfeiting Executive Roundtable

Thursday, March 15th, 2018, 8:00 am PDT

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​Join Fish on Thursday, March 15, at Consero’s Brand Protection & Anti-Counterfeiting Executive Roundtable, in San Francisco, CA.

Fish attorneys Cindy Walden (Boston) and Lisa Greenwald-Swire (Silicon Valley) will moderate two panels, and Lisa will serve as roundtable chair. Fish is also a proud sponsor of the CLE accredited event. To learn more, click here. Panel details are below.

Heading off Brand Abuse Before, During & After A Trademark Infringement
9:15AM – 10:15AM PT

  • How can you mitigate social media risks with your trademarks, and what efforts have you made to prevent brand misuse?
  • What are the elements of an effective crisis plan when trademark abuse occurs and you find out after it’s already an issue?
  • How can you leverage your customers to create awareness or to report potential trademark infringements?
  • What kinds customer education tools have yielded results, and what are some best practices when implementing?

Moderator: Cindy Walden, Principal, Trademark & Copyright Practice Group Leader, Fish & Richardson

Speakers:

Emilio Daireaux, Director, IP Protection & Enforcement, Dolby Laboratories

Cynthia Merchant, Head of Security Operations and Product Investigations, Latin America, Eli Lilly and Company

Scott Walker, Global Security Intelligence & Investigations Leader, NVIDIA

Brand Infringement On Social Media: Navigating Enforcement Options & Best Practices
10:30AM – 11:30AM PT

Social media has opened up a world of opportunity for brands to reach and interact with customers and audiences, and a world of opportunity for impostors and infringers to trick and defraud. Understanding the opportunities and threats for brand owners can be a challenge, especially with each platform offering unique options for both expression and enforcement. Join panel experts as they help you navigate the world of social media brand protection, from proactive and preventative measures to options for escalation.

  • How do you monitor the use of your brand across trending social media platforms?
  • How can you be more proactive in preventing social media infringements?
  • What are your enforcement options? Policy vs. IP Infringements
  • What are some common escalation options and best practices?
  • What are some possible solutions for platform and user pushback?
  • How do you strike a balance between brand protection and freedom of expression?

Moderator: Lisa Greenwald-Swire, Principal, Fish & Richardson

Speakers:

Laetitia Jouhaud, Brand Protection Project Manager, GoPro

Brian Kristel, Director of Investigations & Trademark Enforcement, Americas, Tiffany & Co.

Shane Linceford, Associate GC, IP, LendingClub

Thursday, March 15, 8:00AM – 4:45PM
Fairmont San Francisco
950 Mason St.
San Francisco, CA

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