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Speaking Engagement Sponsorship

Consero Brand Protection & Anti-Counterfeiting Executive Roundtable

Thursday, March 15th, 2018

Speaking Engagement Sponsorship

Consero Brand Protection & Anti-Counterfeiting Executive Roundtable

Thursday, March 15th, 2018, 8:00 am PDT

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​Join Fish on Thursday, March 15, at Consero’s Brand Protection & Anti-Counterfeiting Executive Roundtable, in San Francisco, CA.

Fish attorneys Cindy Walden (Boston) and Lisa Greenwald-Swire (Silicon Valley) will moderate two panels, and Lisa will serve as roundtable chair. Fish is also a proud sponsor of the CLE accredited event. To learn more, click here. Panel details are below.

Facing IP Risk Head On: Effective Strategies To Mitigate Infringements On Your Brand
9:15AM – 10:15AM PT

  • What is your business philosophy of trademark enforcement and what does that look like on a day-to-day basis?
  • What practical steps can you take to protect your intellectual property when launching a new product or service?
  • What are the elements of an effective crisis plan when an infringement does occur and you find out after it’s already an issue?
  • On the B2B front, how are you preventing overseas supplies or third parties from stealing intellectual property?

Moderator: Cindy Walden, Principal, Trademark & Copyright Practice Group Leader, Fish & Richardson

Speakers:

Cynthia Merchant, Head of Security Operations and Product Investigations, Latin America, Eli Lilly and Company

Diane Gabl Kratz, Senior Corporate Counsel, IP, Seagate Technology

Balancing Enforcement, Engagement & Policy Across The Social Media Landscape
10:30AM – 11:30AM PT

  • What are the hallmarks of well-structured social media policy? What pitfalls are to be avoided when building a policy from scratch?
  • How can you mitigate social media risks with your trademarks, and what efforts have you made to prevent brand misuse?
  • What strategies have you found helpful in managing the pace of business and its need to constantly update social media?  How are you clearing content before it’s posted?
  • Do you have a particular policy in place for social media “fan” sites? If so, what are some best practices? How do you balance brand protection and freedom of expression?

Moderator: Lisa Greenwald-Swire, Principal, Fish & Richardson

Speakers:

Whitney Hudak, Corporate Counsel, Lyft

Laetitia Jouhaud, Brand Protection Project Manager, GoPro

Brian Kristel, Director of Investigations & Trademark Enforcement, Americas, Tiffany & Co.

Shane Linceford, Associate GC, IP, LendingClub

Thursday, March 15, 8:00AM – 4:45PM
Fairmont San Francisco
950 Mason St.
San Francisco, CA