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Fish Forum Fish at the Podium

It's (Not) a Small World: Global Trademark Strategies to Protect Your Brand

Wednesday, April 2nd, 2014

Fish Forum Fish at the Podium

It's (Not) a Small World: Global Trademark Strategies to Protect Your Brand

Wednesday, April 2nd, 2014

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Trademark & Copyright Webinar: It’s (Not) a Small World: Global Trademark Strategies to Protect Your Brand

In today’s globalized market, it is more important than ever to make smart decisions on trademark selection, registration, and enforcement. Brand owners need to develop strategies for protecting trademarks beyond their home base to protect their products from infringers. A successful brand management program can play a vital role in minimizing risk and maximizing value.

In this webinar, Fish & Richardson’s Cynthia Walden and Jan Zecher discussed best practices for building and protecting a global brand, including:

  • Where to file: prioritizing countries, developing a budget, and establishing clearance protocols
  • How to file: advantages and disadvantages of Madrid Protocol System, national filings, Community Trademarks
  • How to enforce: registering marks with local customs and border control agencies, global trademark watch services, internet watch services for domain names and social media

Speakers:

Cynthia Walden, Principal
Trademark and Copyright Practice Group Leader, Boston

Jan Zecher, Principal
Munich, Germany

© Copyright 2014 Fish & Richardson P.C. These materials may be considered advertising for legal services under the laws and rules of professional conduct of the jurisdictions in which we practice. The material contained in this newsletter has been gathered by the lawyers at Fish & Richardson P.C. for informational purposes only and is not intended to be legal advice. Transmission is not intended to create and receipt does not establish an attorney-client relationship. Legal advice of any nature should be sought from legal counsel. For more information about Fish & Richardson P.C. and our practices, please visit www.fr.com.

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