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Social Media Advertising: The Legal Challenges of Marketing in a #HASHTAG World

Wednesday, August 20th, 2014, 1:00 pm EDT

Social Media Advertising: The Legal Challenges of Marketing in a #HASHTAG World

This webinar took place on: Wednesday, August 20th, 2014, 1:00 pm EDT

This webinar has ended.
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Fish & Richardson’s complimentary webinar on legal issues and strategies brand owners should consider when marketing through social media.

In 2013, spending on social media ads in the U.S. stood at $6.2 billion, accounting for 13.9% of all online advertising. Social media advertising allows brand owners to instantaneously interact with an infinite number of consumers at a significantly lower cost than traditional advertising. The benefits of social media advertising also bring new legal challenges that every company must consider in order to effectively promote and protect their brand and reputation.

Our panelists discussed the benefits and risks of social media advertising and offer practical advice on:

  • Capitalizing on social media to publicize your brand (legally!)
  • “Viral” marketing campaigns—the good, the bad, and the ugly
  • The Do’s and Don’ts of Social Media Advertising

To download PDF slides of this presentation, click here.

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