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Background

Lisa Greenwald-Swire is a Trademark and Copyright Principal in the Silicon Valley office of Fish & Richardson. Her practice focuses on global trademark counseling and prosecution including brand strategy, strategic portfolio development, licensing, and trademark rights on the Internet. Ms. Greenwald-Swire also has extensive experience handling global enforcement programs and opposition and cancellation proceedings before the Trademark Trial and Appeal Board (TTAB). She has managed numerous trademark and copyright infringement matters in federal district court and has successfully resolved domain name disputes under the Uniform Domain-Name Dispute-Resolution Policy (UDRP). Lisa has worked on numerous Trademark Trial and Appeal Board cases with a 100 percent success rate. All of the matters she has been involved with have either successfully negotiated settlement agreements or resulted in abandonment of the adverse mark. In addition, Ms. Greenwald-Swire advises clients on issues related to advertising claim substantiation, false advertising, social media strategy, and licensing agreements.

Ms. Greenwald-Swire was named one of the Top 250 Women in IP and an IP Star by Managing Intellectual Property and a Top 20 Under 40 Attorney by the Daily Journal (2013). She has also been recognized in the World Trademark Review 1000 for California Trademark Prosecution and Strategy since its inaugural issue in 2011.

Previously she clerked for The Honorable David O. Carter in the United States District Court for the Central District of California (1999-2000). Ms. Greenwald-Swire also clerked for Judge John E. Munter of the City & County of San Francisco Superior Court (1997), was a Legal Assistant at the Office of the Corporation Counsel in the Civil Division (1993, 1995-1996), and was a Reader and Assistant to Judge David Tatel of the U.S. District Court of Appeals, D.C. Circuit (1995). 

Lisa writes extensively on current trademark issues including recent pieces regarding Donald Trump and Prince. Ms. Greenwald-Swire teaches a course on trademark strategy and trends at the University of California, Santa Barbara.

Education

J.D., Georgetown University Law Center 1999
Editor-in-Chief, The Georgetown Journal of Legal Ethics
cum laude


B.A., University of Michigan
Political Science, English
with honors, Phi Beta Kappa, Phi Kappa Phi, Sigma Iota Rho, Pi Sigma Alpha

Admissions

  • California 2001

Clerkships

United States District Court for the Central District of California, The Honorable David O. Carter, 1999 - 2000

Memberships & Affiliations

​Intellectual Property Advisory Panel, American Law Institute CLE

Member, International Trademark Association (INTA); Internet Committee, Online Trademark Use Subcommittee (2014-present); Famous & Well-Known Marks Committee, North America Subcommittee (2010-2013); Internet Committee (Fall 2006-2009); Alternative Dispute Resolution Committee (Spring 2002-Fall 2006)
Member of the Board of Directors and Civil Rights Committee, Anti-Defamation League (Spring 2002-current)
American Bar Association
Association of Trial Lawyers of America.
National Association of Women Business Owners (NAWBO)

Other Distinctions

Honors and Awards

Listed in World Trademark Review 1000 for trademark prosecution and strategy in California (2011-2016).

"IP Star" by Managing Intellectual Property (2013, 2014, 2016).

Recognized as a "IP Star" by Managing Intellectual Property’s Top 250 Women in IP (2013, 2015).

Named a "Top 20 Under 40" Attorney by the Daily Journal (2013).

Recognized as a California Super Lawyer, Top Woman of Law​ (2013-2015).

Named one of California’s Top Intellectual Property Lawyers by the Daily Journal (2012).

Publications and Presentations

Co-author, "Drumpf or Trump: The Name Confirmed​," Fish & Richardson Trademark & Copyright Thoughts Blog (June 10, 2016​).

Co-author, "Prince in Perpetuity: Preserving a Legacy through Trademarks," Fish & Richardson Trademark & Copyright Thoughts Blog (April 28, 2016​).

Co-author, "Drumpf or Trump: The Name or The Brand?​​," Fish & Richardson Trademark & Copyright Thoughts Blog (March 29, 2016).

Presenter, "TTAB Year in Review," All Hands Meeting (October 29, 2015).

Moderator, "Into the Breach: Identifying and Prioritizing Online Threats​," Consero Brand Protection & Anti-Counterfeiting Executive Roundtable (July 24, 2015).

Moderator, "Investigation and Enforcement Strategies to Counter Evolving Threats to Your Brand and Product," Consero Brand Protection & Anti-Counterfeiting Executive Roundtable (July 25, 2014).

Moderator, "IP by Design: Protecting Unique Products Using Trade Dress, Patent, and Copyright Law," Fish webinar (June 4, 2014).

Speaker, "Successfully Positioning Medical Devices for Protection and Approval," BIOMEDevice Wireless Medical Devices WEST (December 4, 2013).

"Drug Ads and Social Media: A Toxic or Lifesaving Combination?" Pharmaceutical Compliance Monitor, October 4, 2013.

Guest Speaker, "Trademarks Introduction," University of Santa Barbara (February 11, 2013).

Contributor, World Trademark Review Roundtable, "Protecting your brand in the social media environment," Issue 39 (October/November 2012).

Speaker, "What Your Business Needs to Know About Copyright – Navigating the DMCA Safe Harbor and Notice and Takedown Provisions," Fish & Richardson Web Seminar (June 2011).

Speaker, "What Israeli Companies Really Need to Know About IP in the US," Israel (January 2011).

Speaker, "IP, the New Commodity: Monetizing Your Copyrights and Trademarks," Corporate Counsel’s IP Trademark, Copyright & Licensing Forum, New York (September 2010).

Author, "Cost-Effective Enforcement Strategies for a Challenging Economy," The Computer and Internet Lawyer, 27, 6, (June 2010).

Presenter, "Product Life Cycle Management," Bay Area Pharma and Life Sciences IP Summit (February 2010).

Speaker, PLI’s 15th Annual Institute on Intellectual Property Law, "Cost-Effective Brand Enforcement Strategies for a Challenging Economy," San Francisco, CA (October 2009).

Speaker, Fish & Richardson and Field Fisher Waterhouse "Hot Topics in New Media," Silicon Valley and London (2008).

Author, "Moral Ethics," The Georgetown Journal of Legal Ethics, 12, 3 (Spring 1999).

Experience

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What's trending with Lisa

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Fish Trademark & Copyright Thoughts Blog
June 10, 2016
Drumpf or Trump: The Name Confirmed
Advanced Trademark Law Annual Review 2016
Authors: Irina Lyapis, Lisa Greenwald-Swire
Blog
Fish Trademark & Copyright Thoughts Blog
March 29, 2016
Drumpf or Trump: The Name or The Brand?
Drumpf or Trump: The Name or The Brand?
Authors: Irina Lyapis, Lisa Greenwald-Swire
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Fish Trademark & Copyright Thoughts Blog
April 21, 2015
Brand Management in a Global Market
Brand Management in a Global Market
Author: Lisa Greenwald-Swire
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October 6th, 2016 | 2:15 pm PDT
Brand Monetisation: The Legal and Licensing Perspective
Brand Monetisation: The Legal and Licensing Perspective
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June 2, 2016
Fish & Richardson Announces 37 Attorneys Named “IP Stars” by Managing Intellectual Property Magazine
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Fish Trademark & Copyright Thoughts Blog
April 28, 2016
Prince in Perpetuity: Preserving a Legacy through Trademarks
Prince in Perpetuity: Preserving a Legacy through Trademarks
Authors: Irina Lyapis, Lisa Greenwald-Swire
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Fish Trademark & Copyright Thoughts Blog
February 3, 2015
No Excuses! When It Comes to Trademark Infringement, Sue Fast or Stand Down
No Excuses! When It Comes to Trademark Infringement, Sue Fast or Stand Down
Author: Lisa Greenwald-Swire
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January 29, 2015
Fish & Richardson Named Top Trademark Law Firm for Fifth Straight Year by World Trademark Review
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