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Interactive Entertainment

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Fish’s interactive entertainment attorneys represent clients in all aspects of law involving interactive games, virtual worlds, software, hardware, media, and related entertainment platforms.

Beyond the legal sphere, we offer on-target business and strategic advice founded on our sophisticated knowledge of the interactive terrain.

We represent a range of companies, from start-ups to some of the best-known publishers, developers, and technology and content providers in interactive entertainment. Our capabilities span an equally broad spectrum from structuring innovative capital formation approaches to protecting and exploiting creative properties.

Our insight into the interactive entertainment industry includes the following:

  • Content trends
  • Converging technologies
  • Evolving business practices
  • Exploitation strategies for interactive entertainment projects
  • New platforms

Working with the nation’s premier intellectual property firm, Fish’s Interactive Entertainment group draws on the experience and expertise of multiple practice areas in the firm to deliver insightful, effective guidance, along with proven business and litigation services for clients.

From idea to global marketplace
From initial concepts to delivered products, ancillary products to collaborations, we counsel clients throughout the entire life cycle of their interactive entertainment products.

We advise clients on the following:

  • Branding, marketing, and distribution
  • Contracting with designers, developers, and technology providers
  • Developing software and programming
  • Protecting intellectual property
  • Reviewing content, advertising, and music agreements

We stay current on emerging legal and business trends throughout the interactive industry, and the depth of our IP practice helps us develop the many agreements necessary to bring interactive entertainment products and services to the marketplace.

Our services include the following:

  • Assistance in acquiring rights to music, art, characters, talent, trademarks, and other content
  • Legal guidance on sweepstakes, contests, and gaming
  • Online privacy and ratings compliance
  • Complex litigation involving copyrights, patents, trademarks, and trade secrets

We also advise clients on the law of virtual worlds, such as the implications of user-created games, massive multi-player environments, micro-transactions, and the sale of virtual items.

Digital Media and E-Commerce Services

  • Interactive Entertainment

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