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Trademark Webinar: Thinking Outside the Box - Sensible Strategies for Non-Traditional Trademarks

Wednesday, June 28th, 2017, 1:00 pm EDT

Trademark Webinar: Thinking Outside the Box - Sensible Strategies for Non-Traditional Trademarks

This webinar took place on: Wednesday, June 28th, 2017, 1:00 pm EDT

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Wednesday, June 28, 2017
1:00 PM – 2:00 PM EDT
Via the web. 

In the ever expanding arena of social media, blogs, and online advertising, it can be difficult for brands to cut through the noise to build impact, recognition, and consumer attention. As a result, non-traditional trademarks (shape, motion, sound, scent, color, taste and even touch marks), are increasing in popularity as an effective means to market brands in today’s competitive and crowded marketplace.

Fish attorneys Catherine Stockell and Irina Lyapis discussed best practice strategies for developing, registering, and enforcing non-traditional marks. Key topics included:

  • New ways to identify products and services
  • Non-traditional trademark application Do’s and Don’ts
  • Application of secondary meaning where required
  • Considerations for marketing and advertising departments

To download the PDF of this presentation, click here.

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