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Speaking Engagement Sponsorship

Consero: Brand Protection & Anti-Counterfeiting Executive Roundtable

Thursday, March 14th, 2019

Speaking Engagement Sponsorship

Consero: Brand Protection & Anti-Counterfeiting Executive Roundtable

Thursday, March 14th, 2019, 8:30 am PDT

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Fish’s Lisa Greenwald-Swire (Silicon Valley), Nancy Ly (San Diego), and Michelle Parsons (Silicon Valley) will moderate three separate panels, and Lisa will serve as Roundtable Chair at Consero’s Brand Protection & Anti-Counterfeiting Executive Roundtable, March 14, in San Francisco, CA.

Fish is also a proud sponsor of this event, where attendees will be joined by like-minded heads of brand protection for networking and thought provoking panel discussions. Panel details are below.

Getting A Win On E-Commerce Platforms: Successes, Failures & Lessons Learned
9:30 – 11:00AM PT

  • What successes and challenges have you faced in pursuing illicit activity on Amazon?
  • How have registries improved or hindered your efforts in identifying unauthorized sellers?
  • How do you handle enforcement against unauthorized sellers of authentic products on Amazon, eBay, and Alibaba?
  • What has been the response from the e-commerce platforms to different types of infringement (i.e., trademarks vs. copyrights vs. patents)?

Moderator: Lisa Greenwald-Swire, Principal, Fish & Richardson

Speakers:

  • Kelly Frazier, Director, Intellectual Property & Brand Protection
  • Scott Gelin, Global Director, Intellectual Property Enforcement
  • Mark Leonard, General Counsel, Jelly Belly Company
  • Brett Millar, Senior Director, Global Brand Protection

The Wide Reach Of Trade Dress: Sorting Through Non-Traditional Trademark Protection
2:15 – 3:15PM PT

  • How do you identify and articulate what are considered trade dress rights on a product?
  • What are some strategies to assert or attack trade dress claims?
  • How do you avoid ambiguity in the litigation of a claim?
  • How are you using trade dress to circumvent international exhaustion of copyright and/or patent rights?

Moderator: Nancy Ly, Associate, Fish & Richardson

Speakers:

  • Lynn Humphreys, Senior Corporate Counsel, Intellectual Property, Tailored Brands
  • Ashli Weiss, Legal Counsel, Benefit Cosmetics
  • Suchi Somasekar, Senior Director, Assistant General Counsel, Western Digital

Embedding Brand Protection In The Business: Working Cross- Functionally To Protect Your Brand
3:30 – 4:30PM PT

  • How have you integrated your brand protection team members into the other departments of your organization?
  • How are you measuring and quantifying enforcement successes and financial impact for the non-legal audience?
  • What are your greatest successes working cross-functionally within your organization to protect your brand against infringements and other illicit activities?

Moderator: Michelle Parsons, Staff Attorney, Fish & Richardson

Speakers:

  • Claire Bruce, Senior Corporate Counsel, Ariat International
  • Russ Jacobs, Former Director, Corporate Counsel, Starbucks Coffee Company
  • Robert Mason, Senior Vice President, Business & Legal Affairs, Lionsgate
  • Denise Mosteller, Senior Manager, Brand Protection

To learn more, click here.

Consero Brand Protection & Anti-Counterfeiting Executive Roundtable
Thursday, March 14, 2019, 8:30AM – 5:15PM PT
Marines’ Memorial Club
609 Sutter St., San Francisco, CA