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Speaking Engagement Sponsorship

Consero 2017 Brand Protection & Anti-Counterfeiting Roundtable

Thursday, July 27th, 2017

Speaking Engagement Sponsorship

Consero 2017 Brand Protection & Anti-Counterfeiting Roundtable

Thursday, July 27th, 2017, 8:15 am EDT

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​Join us on Thursday, July 27, as Fish sponsors Consero’s Brand Protection & Anti-Counterfeiting Executive Roundtable at the Kimpton Hotel Eventi in New York, NY.

Kristen McCallion and Elizabeth Brenckman of Fish’s New York office will moderate two panels, and Kristen is the roundtable chair. Panel details are below.

Heading Off Brand Abuse Before, During & After A Trademark Infringement
9:15 – 10:15 AM

  • How can you mitigate social media risks with your trademarks, and what efforts have you made to prevent brand misuse?
  • What are the elements of an effective crisis plan when trademark abuse occurs and you find out after it’s already an issue?
  • How can you leverage your customers to create awareness or to report potential trademark infringements?
  • What kinds customer education tools have yielded results, and what are some best practices when implementing?

Speakers:
Vanessa Backman, Director and Senior Counsel Global Trademarks, Alcon, a Novartis Division
Carolyn McNerney, Senior Counsel, LG Electronics USA
Anthony Palumbo, Associate General Counsel, Chobani
Carolina Paschoal, Vice President

Moderator:
Elizabeth Brenckman, Associate, Fish & Richardson

The Wrap
3:45 – 4:15 PM

  • Where does brand protection sit in your organization?
  • What did someone else here say, or recommend, that struck you so much, you will remember it and take with you?
  • What is your favorite ROI/KPI to communicate to the C-Suite?
  • What kind of things do you love to communicate internally to show your value as a Brand Protection professional?
  • What is something you have accomplished, that you are really proud of?

Moderators:
Andrew Love, Head of Brand Security, Global Investigations & Legal Enforcement, Specialized Bicycle Components
Kristen McCallion, Principal & Copyright Group Chair, Fish & Richardson

For more information about the event, click here.

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