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Speaking Engagement Sponsorship

3rd Annual World Trademark Review (WTR) Managing Trademark Assets USA

Wednesday, March 6th, 2019

Speaking Engagement Sponsorship

3rd Annual World Trademark Review (WTR) Managing Trademark Assets USA

Wednesday, March 6th, 2019, 8:00 am CDT

Cindy Walden, Fish’s Trademark and Copyright Practice Group Leader, will moderate The Good, The Bad, and The Ugly of Cease and Desist Efforts at the 3rd Annual World Trademark Review (WTR) Managing Trademark Assets USA event, March 6, in Chicago, IL.

Fish is also a proud sponsor of WTR’s event, which offers attendees the opportunity to learn about new approaches to strategic trademark management, review cease and desist enforcement efforts, discuss strategies for fighting counterfeits, understand how to overcome the marketing versus trademark divide, and much more. Details on Cindy’s panel are below.

The Good, The Bad, and The Ugly of Cease and Desist Efforts
10:45 – 11:45AM CT

The days of the boilerplate cease and desist letter are long gone, with ethical considerations now central to decision making on enforcement approaches. However, the clever response is not always the correct one.

  • Ethical and creative versus zero tolerance: which is the right response?
  • Don’t go it alone: obtaining business buy-in for creative responses
  • Online messaging and brand reputation repair when disputes go viral

Moderator: Cindy Walden, Principal, Fish & Richardson

Panelists:

  • Jeffrey Fridman, Global Legal Lead, Trademark and Brand Operations, Accenture
  • David Gooder, Former Chief Trademark Counsel, Jack Daniel’s Properties
  • Matthew Kelly, Chief Intellectual Property Counsel, CME Group

Click here to learn more about the event.

3rd Annual World Trademark Review (WTR) Managing Trademark Assets USA
Wednesday, March 6, 8:00AM – 5:15PM CT
Summit Chicago
205 N. Michigan Ave., Chicago, IL