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Newsletters

Is Your Company Ready for ".Anything"?

December 15, 2011

Newsletters

Is Your Company Ready for ".Anything"?

December 15, 2011

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Is Your Company Ready for ".Anything"?
Is Your Company Ready for “.Anything”?

By: Keith Barritt

The Internet as we know it may soon be changing forever. From January 12, 2012, to April 12, 2012, the Internet Corporation for Assigned Names and Numbers (ICANN) is expected to accept applications for new generic top-level domain names (gTLDs) to the right of the dot, where .com is now.

New top-level domains can be generic names (such as .shoe), geographic names (such as .nyc), or even trademarks (commonly referred to collectively as “.brand” domains). The new system will permit companies to own domain names that consist of just their trademarks, without the .com or other gTLD. These new gTLDs also will be available in non-Roman scripts, such as Cyrillic, Chinese, or Arabic.

Such new top-level domain names won’t be cheap. The filing fee alone is $185,000, with no guarantee the name will be awarded. The operating costs of running the registry for the new top-level domains may also be substantial, depending in part on whether the public will be allowed to register “second level” domains (such as nike.shoe) or if the domain name space will be restricted to use by only one company (such as .nike). Running a registry requires extensive technical capability and the costs of outsourcing this responsibility over the ten-year commitment could reach into millions of dollars. New top-level domains are not for everyone.

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For more information, or to subscribe to future editions of Trademark Thoughts, please visit www.fr.com/trademarkthoughts.

© Copyright 2011 Fish & Richardson P.C. These materials may be considered advertising for legal services under the laws and rules of professional conduct of the jurisdictions in which we practice. The material contained in this newsletter has been gathered by the lawyers at Fish & Richardson P.C. for informational purposes only and is not intended to be legal advice. Transmission is not intended to create and receipt does not establish an attorney-client relationship. Legal advice of any nature should be sought from legal counsel. For more information about Fish & Richardson P.C. and our practices, please visit www.fr.com.

 

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