Lisa Martens is a Principal in the Southern California office of Fish & Richardson P.C. Her practice emphasizes trademark prosecution and litigation for the food service, health care, biotechnology, computer, Internet, and retail clothing industries. Ms. Martens has significant experience in managing U.S. and foreign trademark portfolios for large international companies. Her internet work includes handling domain name disputes and securing domain names in the U.S. and worldwide, as well as providing advice on legal requirements for conducting online sweepstakes and promotions. Ms. Martens' practice also includes licensing intellectual property and litigation relating to trademarks, copyrights, trade secrets, and false comparative advertising.
Member: International Trademark Association, American Bar Association, California Bar Association, San Diego Intellectual Property Law Association.
Named one of San Diego’s “Women Who Mean Business” by San Diego Business Journal (November 2011). Listed in World Trademark Review 1000 - California, 2011. Listed in The International Who's Who for Trademark Attorneys (2011, 2009, 2007). Selected to San Diego Super Lawyers Intellectual Property Litigation, Intellectual Property (2007-2011). Listed in "The Legal 500 US” for intellectual property in the area of Trademark. Named by San Diego Metropolitan Magazine as one of "San Diego’s 40 Young Leaders Under 40" (September 2007). Named by San Diego Daily Transcript as one of "San Diego's Top Attorneys" (July 2009). Finalist, San Diego Business Journal's 16th Annual Women Who Mean Business Awards, 2009. Winner of the TWIN Award from the San Diego YWCA (2004). Nominated for an Athena Pinnacle Award in 2008 and 2009.
Selected Publications
"Can I Infringe on Your Tweet? " with Alexander Garcia, Daily Journal, (May 2010).
"Shapes, Sounds and Smells," with Alexander Garcia, Trademark World, (November 2009).
"A New Standard for Fraud," with Alexander Garcia, Trademark World, (November 2009).
"Trademark Registration and Fraud: Avoiding the Consequences of Committing Fraud on the United States Patent and Trademark Office," with Alexander Garcia, Trademark World, (September 2009).
"Is a video game entitled to First Amendment protection?," with Alexander Garcia, Sports Business Journal, (October 26, 2009).
"Initial Interest Confusion After Brookfield - Can courts protect trademark owners without going overboard?," Daily Journal, July 9, 2007
"Chasing Pirates - Developing an anti-counterfeiting strategy," Daily Journal, January 2, 2007
"Another Type of Identity Theft," San Diego Daily Transcript (May 14, 2005).
"From Health Care to Hot Tubs to Halters: Fish & Richardson's Trademark Practice Hit the Mark," San Diego Daily Transcript (August 5, 2004).
"Selecting Strong Trademarks," Sports Edge Magazine (April 2004).
"Cases of Counterfeits and Copyrights," San Diego Metropolitan (November 2003).
"Debunking Common Myths about Trademarks and Copyrights," San Diego Daily Transcript (August 7, 2003).
"FDA and the Pharmaceutical Name Game," with Keith A. Barritt, San Diego Daily Transcript (May 1, 2003).