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Fish at the Podium

American Conference Institute’s Advanced IP Forum for Advertising Counsel

Wednesday, April 27th, 2011

Fish at the Podium

American Conference Institute’s Advanced IP Forum for Advertising Counsel

Wednesday, April 27th, 2011

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On April 27, 2011 Cynthia Walden (Boston) will present “Responding to Cutting Edge Trademark Concerns Arising from New Advertising Media” during ACI’s Advanced IP Forum for Advertising Counsel at the Helmsley Park Lane Hotel in New York, NY.  For more information or to register, click here.

Wednesday, April 27, 2011

10:30 am

 

Speakers:

 

Cynthia Johnson Walden, Partner, Fish & Richardson P.C. (Boston, MA)

David H. Bernstein, Partner, Debevoise & Plimpton (New York, NY)
Cathy L. Lueders
, Senior Business Leader Managing Advisors Counsel & Trademark Counsel, MasterCard Worldwide (Purchase, NY)

  • Applying trademark law to advertising in non-traditional channels
    • navigating the increasing fluidity of trademarks
    • examining when domain names and other emerging corporate indentifiers impermissibly suggest sponsorship or ownership
    • legal guidelines and considerations in choosing:
      • vanity URLs
      • email addresses
      • names selected to identify sponsored events and promotions
      • words used to identify cell phone “apps”
  • Analysing infringement and personification issues arising on social media sites
    • trademark and parody policies of Facebook and Twitter
  • Evaluating other areas of potential trademark abuse on the Internet
    • keyword advertising practices
    • use of competitors’ trademarks
    • risks relating to linking to and from other sites
  • Monitoring the web for potential infringers
  • Examining recent judicial application of trademark law to emerging advertising contexts
    • how the courts have resolved who has superior rights
    • where courts have found likelihood of confusions

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