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Fish Forum Fish at the Podium

Webinar: The Most Effective Strategies to Fight Counterfeiting

Wednesday, February 5th, 2014

Fish Forum Fish at the Podium

Webinar: The Most Effective Strategies to Fight Counterfeiting

Wednesday, February 5th, 2014

Back to Events Listing

Webinar: The Most Effective Strategies to Fight Counterfeiting

New Balance, Fish & Richardson, and OpSec join together to show you how to combat this significant threat to brands

Counterfeit and gray market goods are a significant challenge to brand owners around the globe. In the United States alone, officials seized more than $1.2 billion in counterfeit goods in 2012. Counterfeits not only result in lost revenue, but also do serious damage to a company’s brand reputation and customer loyalty. Companies today must have a brand protection and enforcement plan in place to combat this threat.

Our panel discussed best practices to guard your brand and offer practical advice on:

  • Effectively controlling your supply chain and limiting your exposure to counterfeits and diversion
  • Tracking products in the supply chain and the security features available in various industries
  • Managing anti-counterfeiting litigation programs

Speakers:

Edward Haddad, New Balance
Vice President, Intellectual Property and Licensed Products

Lisa Hill, OpSec Security
Director of Brand Protection, Apparel and Footwear

Natalie Arbaugh, Fish & Richardson
Principal, Commercial and Intellectual Property Litigation

Moderator:

Greg Miller, OpSec Security
President of Brand Protection

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