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Fish at the Podium

Digital Hollywood “Attracting Fans with Sweeps and Contests – Legally!”

Wednesday, May 7th, 2014

Fish at the Podium

Digital Hollywood “Attracting Fans with Sweeps and Contests – Legally!”

Wednesday, May 7th, 2014

Back to Events Listing

On Wednesday, May 7, Principal Jay Newman (DC) will speak on a panel titled “Attracting Fans with Sweeps and Contests – Legally!” at the Digital Hollywood conference.

Digital Hollywood, May 5 – 8, 2014

Ritz Carlton Hotel, Marina del Rey, California

Wednesday, May 7

Track IV: Special Workshop

9:00 AM – 10:15 AM, Screening Tent I (FINANCE)

Attracting Fans with Sweeps and Contests – Legally!

Did you know that 59% of the time spent online by the 2 billion internet users involves participating in sweeps and contests, making it among the top 5 online activities? And attracting fans to your site is not the only benefit. Sweeps and contests are a great way to build email lists, get free content on your site and make brand advocates out of your entrants. But all of this upside is not without legal risk. Join us for this informative and practical workshop on how to structure legally-compliant sweeps and contests.

Jay S. Newman, Principal, Fish & Richardson and co-author of “Congratulations – you’re a winner! Unless you infringed someone’s IP rights…

Deanna Newell, Business and Legal Affairs Attorney

Joni Lee Gaudes, Consultant for NBCUniversal Entertainment, Digital Networks

Anne Moebes, Law Office of Anne Moebes, Moderator

Panel Details

Agenda

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