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Let's Get Social! Attract, Convert and Retain Your Clients with an Integrated Online Strategy

Tuesday, September 22nd, 2009, 5:30 pm EDT

Let's Get Social! Attract, Convert and Retain Your Clients with an Integrated Online Strategy

Tuesday, September 22nd, 2009, 5:30 pm EDT

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LET’S GET SOCIAL!
Attract, Convert and Retain Your Clients with an Integrated Online Strategy
brought to you by Athena San Diego’s Entrepreneur Affinity Group

Presenter:
Angela Hill
President and Creative Director, INCITRIO

In today’s marketing environment, “social media” has become an all-encompassing buzzword that excites and terrifies professionals everywhere. What is it exactly? Why do you need it? And, most importantly, what exactly can social media do for you without eating up all of your valuable time?
 
In this workshop, Angela Hill from Incitrio will teach you the basics of social media as well as share cutting edge techniques to help kick-start your online marketing campaign. Listen to case studies – large and small –to discover fascinating ways your peers are using social media to leverage their internal teams. Learn how to create your own social media plan that is scalable and attainable. Discover best practices for training your staff and clients to communicate online. Discuss how social media can leverage and augment your existing content. And, lastly, use social media as a powerful tool to manage ongoing client relationships, engage your employees and gain market share.

What You’ll Learn:
• Social Media – terminology, tactics and tools
• Best practices case studies from small and large organizations
• How to create your own social media plan
• Best practices for training employees to communicate online
• How to leverage existing content across multiple platforms to create “buzz”
• Tips for managing ongoing client relationships, employee engagement and gain market share

Fish & Richardson’s Lisa Martens will serve as host for this event.

 

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