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Speaking Engagement

Brand Activation Association's 2016 Marketing Law Conference

Wednesday, November 9th, 2016, 2:00 pm EST

Speaking Engagement

Brand Activation Association's 2016 Marketing Law Conference

Wednesday, November 9th, 2016, 2:00 pm EST

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Jay Newman, a Principal in our Washington, DC office, will be moderating the Advanced Social Media Sweepstakes/Skill Contests/The Major Platforms & Pitfalls panel at Brand Activation Association’s 2016 Marketing Law Conference on November 9, 2016. Fish is also a proud sponsor of the event.

The conference provides attendees with deep practical legal content and fruitful networking, while discussing topics such as marketing and advertising law and digital media, IP and privacy, the Lanham Act, and state regulations.

Advanced Social Media Sweepstakes/Skill Contests/The Major Platforms & Pitfalls
Wednesday, November 9, 2016, 3:00PM
Moderator: Jay Newman, Principal, Fish & Richardson
Speaker: Richard Lowenthal, Managing Partner, The Game Agency

Consumers love to “Like”, “Follow” and “Tweet” about their favorite brands. Marketers love how social media platforms provide them with targeted customer interactions. However, marketers must carefully structure their social media sweepstakes and contests. This session will explore some of the potential legal issues and pitfalls that marketers face when using social media, and the strategies to avoid them.

To learn more about the BAA conference, or to register, click here.

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