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Anthony L. Fletcher

Senior Principal


Senior Principal Tony Fletcher is resident in Fish & Richardson's New York office. He specializes in trademark litigation, counseling and prosecution, with emphasis on trade dress and trademark survey matters. He began his trademark work in 1966, and has practiced trademark law and such related fields as copyright, false advertising and right of publicity virtually exclusively since 1971.

“Business today, and as long as I can remember, is, and has been, intensely competitive. I have always viewed my mission to be to win for my clients, whether that requires negotiating, mediation, or defeating rivals in court, minimizing damage in battles that for some reason need to be fought to defeat, or simply ignoring or conceding possible battles that can’t be won.”

During his trademark career, Tony has written extensively for the preeminent law journal, The Trademark Reporter, with 28 articles and case reviews totaling more than 1,700 pages. His article, “The Product with the Parody Trademark: What’s Wrong with CHEWY VUITON?” won the International Trademark Association (INTA) Ladas Award for best trademark article of 2010. Recently, Tony contributed a chapter to the 2013 Thomson Reuters WESTLAW treatise International Trademark Dilution, titled “The Impact of Freedom of Expression on Dilution Enforcement in the United States.”

In 2003, Tony received INTA’s President’s Award for Lifetime Achievement. He has consistently been ranked by his peers as Top-rated AV® Preeminent™ in intellectual property law; one of the “Best Lawyers in America”; and a listing in The Legal Media Group’s “Guide to the World’s Leading Trade Mark Law Practitioners.”

Prior to joining Fish, Tony practiced at Simpson Thacher & Bartlett (1962-71), Conboy, Hewitt, O'Brien & Boardman (1971-1986) and Hunton & Williams (1986-1997), all in New York.


  • New York 1963
  • Supreme Court of the United States
  • United States Court of Appeals for the First Circuit
  • United States Court of Appeals for the Second Circuit
  • United States Court of Appeals for the Third Circuit
  • United States Court of Appeals for the Fifth Circuit
  • United States Court of Appeals for the Seventh Circuit
  • United States Court of Appeals for the Ninth Circuit
  • United States Court of Appeals for the Federal Circuit
  • United States District Court for the Southern District of New York
  • United States District Court for the Eastern District of New York

Memberships and Affiliations

International Trademark Association: Editorial Advisory Board of The Trademark Reporter (1986 – present); Saul Lefkowitz Moot Court Competition Committee (2007-present).

Other Distinctions

2013 Top Rated - AV® PreeminentTM Lawyers in Intellectual Property Law.

Recipient of International Trademark Association’s Ladas Memorial Award for "The Product with the Parody Trademark: What’s Wrong with Chewy Vuiton?" (2011).

Recipient of International Trademark Association's President's Award for Lifetime Achievement (2003).

Named to The Best Lawyers in America (2006-2014).

Listed in The Legal Media Group "Guide to the World's Leading Trade Mark Law Practitioners" (2008-2012).

The Trademark Reporter: Editor-in-Chief, 1982-84; Author, Judicial Developments portion of the Annual Review (1986-2000) and various other articles totaling more than 1,500 pages.

Selected Publications
Co-author, "International Trademark Dilution," 2013 Edition.

"Separating Descriptive Sheep From Generic Goats," The Trademark Reporter, Vol.103 No. 2 (2013).


  • AB, Princeton University 1957
    cum laude
  • JD, Harvard Law School 1962